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Marketing - CCL

Major: 5094
Effective Term: 2014 Spring Final Term: Current
Award: CCL
Total Credits: 18
Description:

The Certificate of Completion (CCL) in Marketing program meets students' needs by providing skills necessary for marketing careers. The program is designed to develop competencies essential for success in marketing. By completing this program students will be better equipped to apply competencies needed for successful performance in a variety of marketing/management occupations including wholesaling, retailing, professional sales, and entrepreneurship.

Program Notes:

Students must earn a grade of C or better for all courses required within the program.
++ indicates any module/suffixed courses.

Admission Criteria:

None

Program Prerequisites: None
Required Courses
Credits:15
BPC110Computer Usage and Applications (3) OR
CIS105Survey of Computer Information Systems (3)3
 
GBS151Introduction to Business3
MKT263Advertising Principles3
MKT267Principles of Salesmanship3
MKT271Principles of Marketing3
Restricted Electives
Credits:3
Students should select from the following courses in consultation with Department Advisor.
 
MGT251Human Relations in Business3
MKT101Introduction to Public Relations3
MKT110Marketing and Social Networking3
MKT268Merchandising3
MKT280++Marketing Internship (any suffixed course)1-3

Program Competencies

  1. Analyze and apply word processing program features to create, edit, manipulate, format, print, and store common business documents. (BPC110, CIS105)
  2. Construct, test, implement, and analyze spreadsheets that solve financial, mathematical, and statistical problems in business. (BPC110, CIS105)
  3. Analyze, design, and create a database to extract, sort, calculate, and report business data. (BPC110, CIS105)
  4. Design, create, and execute an artistic presentation to include graphics and animation. (BPC110, CIS105)
  5. Identify the fundamental characteristics and functions of modern business, including business principles, marketing, labor relations, and business risk. (GBS151)
  6. Identify advertising objectives for a business situation and analyze a business situation in the context of its market. (MKT263)
  7. Identify the characteristics of a given market and select the appropriate media for the market. (MKT263)
  8. Demonstrate how customers, company, product and/or service, competitor and marketplace information can facilitate the selling process. (MKT267)
  9. List and describe the major techniques for negotiating and overcoming objections, the types of buying signals, how to close a sale, and the major types of follow-up and customer service activities.(MKT267)
  10. Describe basic marketing principles as they relate to a corporate business structure and a local entrepreneur. (MKT271)

Additional information is available at MCCCD's Center for Curriculum and Transfer Articulation.

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change.

Please refer to the Official MCCCD CCTA website for official programs information.

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