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Small Business Start-Up - CCL

Major: 5706
Effective Term: 2011 Fall Final Term: Current
Award: CCL
Total Credits: 12
Description: The Certificate of Completion (CCL) in Small Business Start-Up program is designed to meet the needs of individuals who wish to become entrepreneurs. It is a flexible program that consists of 1, 2, and 3 credit courses that can be offered in a variety of formats (online, on ground, flex express, accelerated) to support the schedules of prospective small business owners. Courses provide a background in marketing, management, finance, and a capstone course in which students complete a business plan. The goal of the Small Business Start-Up certificate is to create a foundation for prospective small business owners and contribute to the long-term success of the business community.
Admission Criteria: None
Program Prerequisites: None
Required Courses
 Credits: 12
 MGT253Owning and Operating a Small Business3
 MKT271Principles of Marketing3
 SBS213Hiring and Managing Employees1
 SBS214Small Business Customer Relations1
 SBS220Internet Marketing for Small Business2
 SBS230Financial and Tax Management for Small Business2

Program Competencies

  1. Understand the strategic, operational and functional role in marketing plays in business growth. (MKT271)
  2. Describe the effects of leadership styles, employee styles, and interpersonal communication methods on the role of the supervisor. (SBS213)
  3. Create techniques to motivate employees and encourage positive behavior. (SBS213)
  4. Describe how customer perceptions of a business are formed and identify key strategies for improving customer perception. (SBS214)
  5. Present an overview of the Internet as a marketing tool for your business needs. (SBS220)
  6. Apply basic accounting principles to a small business. (SBS230)
  7. Conduct a self-analysis to determine if one has the personal qualities essential for owning and operating a small business.
  8. Create a business plan. (MGT253)

Additional information is available at MCCCD's Center for Curriculum and Transfer Articulation.

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change.

Please refer to the Official MCCCD CCTA website for official programs information.

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