MARKETING & MANAGEMENT

This library guide will serve as a starting point and a select list of resources for marketing and
management information in our library.   Check our Online Catalog for newer titles,
using these subject headings: marketing; management; consumer behavior;
advertising; electronic commerce; Internet marketing; small business.

Reference  :: Books :: Ebooks ::

Videos :: Periodicals :: Databases :: Websites

REFERENCE

Use these sources to define terms, isolate a topic, find statistics, lists, formulas,
  ratios, and procedures, or look up quotations.

101 Business Ratios
REF HF 5657.4 .G38

AMA Marketing Encyclopedia
REF HF 5415 .M2982

Arizona   Business Directory
REF HC 107 .A6 A768

Best of the Business Web, The
REF HF 54.56 .B475 2000

Book of Lists, The (Phoenix, AZ)
REF HF 5068 .P56 B66

Community Sourcebook of ZIP Code Demographics
REF HA 203 .S86

A Dictionary of Business
REF HF 1001 .C63

Encyclopedia of Associations
REF AS 22 .E53

Encyclopedia of Management
REF HD 30.15 .E49

Encyclopedic Dictionary of Business Ethics
REF HF 5415 .B4552

Entrepreneur's Encyclopedia
REF HD 62.5 .E57

Etiquette Advantage in Business, The
REF HF 5382.7 .P68

Great Business Quotations
REF HF 5351 .G668

Industry Norms and Key Business Ratios
REF HF 5681 .R25 I53 1999/2000

North American Industry Classification System
REF HF 1042 .N67

Slogans
REF HF 6135 .S57

Small Business Book
REF HD 62.5 .S623

Small Business Sourcebook
REF HD 2346 .U5 S66

Statistical Abstract of the United States
REF HA 202 .A33 and http://www.census.gov/compendia/statab/

Valley Vision 2025  
REF HC 107 .A63 V35

BOOKS

$100 Billion Allowance: Accessing the Global Teen Market, The
HF 5415.32 .M673

101 Ways to Promote your Web Site
HF 5415.1265 .S93

Complete E-commerce Book, The
HF 5548.32 .R52

Creating Stores on the Web
HF 5429.12 .C38

Dan Janal's Guide to Marketing on the Internet
HF 5415.1265 .J358

Developing, Implementing & Managing an Effective Marketing Plan
HF 5415.13 .G568

Electronic Commerce: Strategies and Models for Business-to-Business Trading
HF 5548.32 .T55

Gendersell: How to Sell to the Opposite Sex
HF 5438.25 .T56

Getting your Business Wired
HD 30.385 .K54

Handbook of International Marketing Communications, The
HF 5415.123 .H36

How to Set Up Your Small Business
HD 62.7 .H683

Internet Marketing for Dummies
HF 5415.1265 .C38

Loyalty.com: Customer Relationship Management
HF 5415.1265 .N495

Market Planning Guide: Creating a Plan to Successfully Market...,The
HF 5415.122 .B36

Marketing Encyclopedia: Issues and Trends Shaping the Future
HF 5415 .M2982

Marketing Ethics: Guidelines for Managers
HF 5415.122 .M42

Marketing Plan
HF 5415.13 .C6348

Marketing Practices and Principles
HF 5415 .M3324

Marketing Your Small Business
HF 5415.13 .C6349

Nature and the Marketplace: Capturing the Value of Ecosystem Services
HF 5413 .H42

Net Success
HD 30.37 .H39

Organization Charts
HD 30.37 .H39

Starting an Online Business for Dummies
HD 30.37 .H65

Streetwise Get your Business Online
HF 5548.32 .G674

Unofficial Guide to Starting a Business Online, The
HF 5548.32 .R537

Web Marketing Applied
HF 5415.1265 .T73

Wise up to Teens: Insights into Marketing and Advertising to Teenagers
HF 5415.32 .Z65

EBooks

Check out our Ebook links to locate information on any marketing or management topic.

VIDEOS

Advertising & the End of the World
HF 5827 .A38

Amazon.com
HF 5548.32 .A437

Handling Labor Relations
HD 6971 .H363

High-Impact Communication Skills
HF 5713 .H5385

How to Give Exceptional Customer Service
HF 5415.5 .H69

International Marketing Management
HF 5415 .I58

Invisible Persuaders
HF 5822 .I58

Less Stuff, More Fun (PVCC Honors Forum Lecture Series)
GF 75 .D88

Management and Leadership Skills for Women
HD 6054.3 .M35

Marketing
HF 5415.13 .M37

Meetings, Bloody Meetings
HD 2743 .M435

Psycho-Sell:   Advertising and Persuasion
HF 5822 .P77

Thriving on Chaos
HD 70.5 .U5 T487

Triumph of the Nerds
HD 9696 .C62 T75

What is Sexual Harassment?
HD 6060.5 .U5 W53

Working Solutions
HF 5549.5 .T7 W67

World of Opportunities:   Managing in a Global Environment
HD 69 .I7 W67

Your Computer, Your Way
HD 9696 .C64 Y687

PERIODICALS

Check our Periodicals List for everything we own, both in paper and electronic format.   Some key titles are:                    

DATABASES

The PVCC Library subscribes to a variety of magazine/journal article databases on a wide variety of topics and
are accessible on the library's web page at:

http://www.pvc.maricopa.edu/library/databases/business.html

OR

For a more specific search   on a business topic we suggest you begin with:

Academic Onefile -
Provides millions of peer-reviewed, full-text articles from t journals and reference sources and has extensive coverage on the physical sciences, technology, medicine, social sciences, the arts, theology, literature and other subjects.

Arizona Republic -
Complete full-text content of local and regional news,   including community events, schools, politics, government policies,   cultural activities, local companies, state industries, and   people in the community.

Business Source Premier -
Provides full text for 1,105 periodical titles   covering the subjects of business, management, economics, finance,   banking, investment, and much more. Of those, 423 are peer-reviewed   journals.

Reference USA - Business *- Help tutorial
Directory of U.S. businesses covering over 10 million locations   (headquarters & satellite offices). Provides type of business,   SIC code, size (employees or sales), type of location (headquarters/branch),   type of company (public/private), & key contact. This database   is only available at the library.

Regional Business News -
This database, updated daily, provides comprehensive   full text coverage for regional business publications. It incorporates   coverage of 75 business journals, newspapers and newswires from   all metropolitan and rural areas within the United States. Updated   on a daily basis.

Wall Street Journal -
The financial newspaper of record offering in-depth coverage   of national and international finance as well as first rate   coverage of hard news. Coverage: 1982-current
 
 

WEBSITES

JUC 4/08

Last updated:September 2008
Paradise Valley Community College- URL-http://www.pvc.maricopa.edu
© 2008 Maricopa County Community College District. All Rights Reserved.
Click here for Questions or Comments.