Note 9 for E-Commerce

NPR Talk of the Nation: Business Model for Online "free content"

Why use Social Media?

Social Media Marketing Industry Report 2011. PDF of the report.

Case Study for using Social Media

Debunking Six Social Media Myths

Watch & Read:

Twitter: Text about your product plus offer coupons! Use Twitter to market your products.

FaceBook: Show off your information & connect with like minded people. How to use Facebook.

Myspace: Show off your information & connect with like minded people.

Youtube: Free video of people using your produce. Create videos that promote your company while being entertaining!

Blogging: Tell the world about all the cool ways to use your product.

Internet Radio: A radio station you can broadcast about your products or services

Affiliate marketing drives business to your site. Google (AdSense), Yahoo (Search Marketing) and Amazon (Associates) offer affiliate programs.

A prime example of a Portal is Yahoo, MSN, AZCentral and Netscape. Think of a Portal as a launching pad or an organizer for your Internet experience. Most Portals offer a wide variety of services that will entice you to use their site.

Vortal are like Portals except they tend to be industry specific. One major difference is portals are typically designed Business to Business commerce whereas Portals are designed for Business to Consumer commerce. Find Law is an example of a Vortal for Lawyers.

Kiosks are another way E-Commerce is a mix between the Web and Bricks and Mortar. The idea of a Kiosk is to expand the floor space of the traditional business by allowing the consumer to view products that are hard to display or to provide extra information about the product.

Terms you need to Lookup:

Portal, Vortal, Referral Programs, Kiosks, Blogs, Social Networks

Homework:

You should be reading Book IV (Chap 2 & 5)

Reminder: Post your articles on Blackboard under the Weekly Articles on the Discussion Board Section.

Final Step:

Review in your mind everything we covered in class and remember to cover it again before you go to bed so your mind to process this information while you sleep.