Note 9 for E-Commerce
Watch & Read:
What is Marketing and what is the differencet between Emarketing? What are the specialties in marketing?
Product, Price, Placement, Promotion (The 4 Ps of Marketing or "the Marketing Mix")
Take a brand Quiz (Do you recognize the product?)
The ABCs of Internet Marketing and writing a Marketing Plan
Did you know from YouTube
What is Stickiness? Will bringing people to your site equal sales?
Marketing and Branding for the Web.
Keep old customers with E-Newsletters
Demographic Data is very important. FirstGov is a portal for government information
Don't forget the power of Good or Bad Customer Service! Word of mouth at the speed of light (Buzz Marketing)
Tips for using your Website as a marketing tool.
Make sure you have phone numbers, e-mails, updates, Have "how to use your product" pages and FAQ for your products. Collect Demographic data from users of your site.
Search Engine Strategies: Meta Tags, Title Tag, First couple of lines of Text, Submission and Payment for placement.
Sell your product by using E-newsletters Example: Chicken for the Soup E-Newsletters
Live (Web services) is suppose to next direction for Microsoft! Live is suppose to complete with Google and Yahoo.
Review the following:
Search Engine Strategies (Meta Tags, Title, first couple lines of text, Pay for Placement, Link to your site, Manual Entry into Search Engines) Web Traffic Tips
E-Marketing Strategies and INC.com Marketing site has everything you could want!
Demographic Data is very important.
USAGov is a portal for government information
Terms you need to Lookup:
Spam, E-Newsletters, Placement, Meta Tags, Demographic Data, Buzz Marketing, Spider, Hit, Per Click
Homework:
You should be reading Chapter 10 in Everything Online Business Book
Review: 3 Search Engines for Homework and post your results on Blackboard. Create a table similar to the one you used in your host review except you should consider cost of ads, placement and popularity of the search engine
Reminder: Post your articles on Blackboard under the Weekly Articles on the Discussion Board Section.
Final Step:
Review in your mind everything we covered in class and remember to cover it again before you go to bed so your mind to process this information while you sleep.