Search Engine Optimization

Placement on a search engine results page is critical. If you are not on the first page of the results, your chances of "being found" drastically go down!

There are several different strategies for improving your Website's position. The best way to insure a placement is to pay the search engine. Here are some of the top methods to improve your placement on search engines.

1. Pay for placement on the Search Engine (example: Google Adwords & Yahoo ads)
   
   
2. Use Keywords in Meta Tags
   
   
3. Very descriptive Title: Company name and products selling
   
   
4. Use Alt Tags on every image and the tag must be descriptive of the content
   
   
5. Use Heading tags (example: <H1>)
   
   
6. Use Keywords in Anchor tag (<a href="">Keyword</a>)
   
   
7. The first text on the page must be descriptive of the page's content and should contain at least 200 words
   
   
8. Encourage your customers and suppliers to link to your website
   
   
9. Write articles for industry online journals and link back to your site
   
   
10. Update Content to keep site fresh
    
    
11. Use Social Media Sites (Facebook, Myspace, Youtube, .. ) to promote your site
    
    
12. Review Google and Yahoo sites for latest SEO rules (Google Webmasters Tutorials)

For additional information check out these site's for their advice: Microsoft's submit-it, Search Engine Visibility Book, Googles Webmaster tools SEO Chat, and Wikipedia